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Digital marketing refers to the use of online channels, platforms, and technologies to promote products or services. It includes strategies like SEO (Search Engine Optimization), social media marketing, email marketing, paid advertising (PPC), and content marketing to reach and engage target audiences effectively.
Digital marketing helps businesses connect with potential customers online, where most people spend their time. It allows you to reach a larger audience, track results in real time, improve brand visibility, and generate leads or sales at a lower cost compared to traditional marketing.
The timeline depends on the strategy. SEO can take 3–6 months to show noticeable results, while paid ads (like Google Ads or Meta Ads) can generate traffic almost instantly. Consistent effort and optimization are key to long-term success.
SEO (Search Engine Optimization) is the process of improving your website’s visibility in search engines like Google. When done right, it helps you rank higher for relevant keywords, attract organic traffic, and build trust with your audience — all without paying for ads.
The cost varies based on the services, goals, and industry competition. Small businesses may start with a few thousand rupees per month for basic SEO or social media management, while comprehensive campaigns with PPC and content marketing may require a higher budget. Most agencies tailor pricing to business needs.